Saw some loser attempt by the Factory to become kool... Or in other words, to exploit the skater/chopper/Dice/greaser vibe... You know the Fuck this let's ride carefree and youthful but still built 100 choppers and know all about it with full-sleaves kinda scene .
Well Harley in their infinite marketing wisdom... get ready for this... (this is some serious lame ass conference room with client and agency co-creating) They coin the really self confident "we're a 103 year old company with dignity and integritys" catchy phrase ...SCREW this. Let's ride!!!
And then they proceed to recruit some has-been skaters (what do I know) put them stock HOG's - well maybe an Ape Hanger or two to spice 'em up. And send them on a extremely well produced movie makin' excursion into dangerous Baja de Califonayiey. Shucks, it is so phake it reaks...
And it aint half as kool the Baja above I tell you... caus that is for real!
Bikes are fun - attitudes ain't (unless they are for real). So why a legendary brand does such a crappy, downright silly and brand destructive attempt to copy something else is totaly ebyond me!
I thought it was a joke but it ain't... It fucks with two big things in my life choppers and advertising. making both look bad. Good thing you aint messin with the biggest... Then i'd really get pissed!
Now I've been grumpy so G'nite!